Joce Fashion was founded by Jocelyn Low Law Hwan since 1994. It is a company that design garments from office and casual wear to Baju Kebaya and Kurung Kedah from the Malay culture. This company does consignment using its sub brand name CANNIE in hypermarkets like xtra and boutiques around Klang Valley.

Joce Fashion mostly designs clothing’s in series of a range. This range consists of either different prints with the same design or same prints in different colors. The office wear designed mainly on the focus of a blazer, with matching pants, skirts and blouse sometimes dresses as well. At times, by mix-matching the office wear and casual wears can get you another set of new outfit.